ParaPro Brand Identity


ParaPro is an in home paramedic service aiding the sick and elderly in NYC. I provided them with the basic elements needed for their brand identity. An elegant logo using common medical icons helped them establish a presents quickly in the nursing assistance community. Additionally they required letterhead, business cards, brochures and some communication stationary to perform daily tasks. Simple solid blue was used to create a strong recognizable identity across all print and web marketing.