Every year Gorilla Mobile sends our fun holiday cards to their customers and business partners. The concept I came up with for them was to highlight all the international destinations that their customers can save money to when they use Gorilla Mobile. Most of the Gorilla Mobile customer base called multiple countries on a regular basis. By highlighting our top destinations we were able to boost the number of destinations dialed from each account.
This campaign was also accompanied by a holiday email campaign that led viewers to an animated landing page containing a few special holiday offers.