AMEX My Wishlist Promotion

Amex My Wishlist

This was a full flash site that allowed AMEX card members the opportunity to buy spectacular gifts at ridiculously low prices for the lucky few that clicked the “I Want It” button as soon as an item went on sale. 3 People actually bought a range rover for $5,000! I art directed this project.

In addition to creating the actual site I concepted and art directed the teaser site that was live for the month leading up to the My Wishlist site launch. This was a very successful campaign that allowed users to suggest items that they would like to see on the actual My Wishlist site. Previous to this an AMEX cardholder had not say as to what would appear on the site.