One of the most popular call destinations for the Gorilla Mobile long distance service was the Philippines. To get the word out about GM’s crystal clear service to the Philippines we lowered the call rate and launch web and TV ads to promote the new rate. At the time this was the lowest rate available. Even lower then voip services like Skype. I created this spot to highlight Gorilla Mobile’s new low rate, their superior crystal clear service and the free $5 in calls. The commercial is straight forward and visually simple. As expected Gorilla Mobile’s call volume to the Philippines increased dramatically. Thanks to the ABS-CBN team for handling the translation and voice over.