This was a large project that I worked on for R/GA in New York. The goal was to redesign the Verizon Broadband website to highlight the amazing capabilities of their FIOS fiber to your door network. The trick was that this site was not for FIOS users so it could not be build to take advantage of the super fast fiber network. Instead I had to convey the speed of FIOS through story, visuals and through “powerful” site features.
I was inspired by my childhood obsession with Superman and more broadly by superheros in general. I also loved the tone and feel of the Levi’s commercial directed by Jonathan Glazer. Once a user has FIOS in their home they can do things with their computer, TV and phone that no one else can.