In addition to creating the user facing end of Aryty I created an interface for all the back end operations. Customer service, email generation and management, viral messaging, and photo approval all needed to be built for the initial launch.
This admin site was a simple solution that allowed everyone on the team to maintain their part of the site from one administrative tool. Roles were assigned to limit access to certain tools depending on the users needs.
This tool was made to grow with the site improving on site analysis and tracking as it grows.